The new line is finished and words cannot express how in love I am with the new line!
Getting to this place has been bittersweet, I had to say goodbye to Lulu Beauty, a line that has been a huge part of my life for almost 15 years. I had to say goodbye to my old packaging that still delighted me, and I’m saying goodbye to a couple fragrances that just don’t serve me anymore. I will be forever grateful for having all of the wonderful experiences that I had with Lulu Beauty. Sephora, Nordstrom, Madonna, Tori Spelling…you made it all super fun for me!
But now I have reinvented my perfume line to be 100% me. Who I am now, and who I aspire to be. My life has changed tremendously since I became a Mother. I have truly learned the value of being 100% authentic for myself and everyone around me. I am no longer afraid of so many things that terrorized me before, and I have discovered new things that are even scarier than I could imagine! Olivine Atelier is a new representation of my life, my memories that have made my life incredible and my hopes for what my life will become.
And now for the confusing part!! I have re-branded four of my old fragrances into the new line, and I will be introducing four new ones over the next year. Here is your little cheat sheet for your beloved favorites:
Dame = Oxley
Starlet = Olivine
Miss Anastasia = Full Regalia
She Belongs There still equals She Belongs There!
In July I will be launching Amongst The Waves which is hands down my favorite fragrance to date, and I can’t stop wearing it!! With every full size bottle purchased I will be including a sample of Amongst The Waves to whet your appetite! I will continue to do this until the perfume is launched in July.
We have a new Etsy store to shop in and everything is available at Olivine as well. Keep checking back because we plan to be in a lovely boutique near you very soon!!
xoxo…Julie
